All these year's Muslim women have faced the issue of finding an appropriate swimwear which sticks to the Koran, which requires a lady to cover everything except her face, hands and feet. The swimwear available in the market were either not targeted for the Muslim women as they led to show of skin or were theoretical for swimming. To aptly explain how uncomfortable the Muslim swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the National Geographic News saying "As an active Muslim women, I found it difficult to take part in most sports, because of the surplus garments we were wearing. And the veil very unpractical while playing sports". For a market that was not targeted by big market holders like Nike scattering little firms took the initiative of coming up with something fruitful for Muslimahs. Folks like Zanetti, Oliver Momeni and Hasema saw a great potential and design need in the market of Muslim swimwear for Muslim women. Zanetti, is the owner of Ahiida, an Australian company that designs ladies's sports clothing. Oliver started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started planning a line of Muslim swimwear for men, women and children. Among all these products the most admired and reviewed is Bodykini Modest Swimwear. It does so by removing all the excess fabric that the previous Muslim swimwear provided like the veil, pants and skirts. The fabric used is a top quality water-repellent fabric that is not only highly Chlorine resistant but also provides protection from ultraviolet rays. The advantage of employing a Polyester material is that it has low water absorbency, dries fast and ensures complete stretch in all directions leading to snug swimming or aqua-sport. The Bodykini Muslim swimwear comes in two colors to make a choice from and two unmatched features. The first feature is the two elastic bands that are attached at the within the pants that get buttoned to the inside of the suit, which forestall the suit from floating in case the swimmer performs a feet first dive. The second feature is the tiny pocket with a zipper in the pants for keeping tiny items like keys or money. So now, with products like Bodykini both the problems namely: meeting the Islamic standard needs and availability of a comfortable swimming garment for Muslimahs, are solved. Bodykini is available on the internet at.
Now, Muslim women can remain more active and enjoy the aqua sports with the power of Bodykini. Having said all this, Oliver isn't just being thanked by Muslimahs for introducing such a wonderful product in the market but the big players are predicting to promote products like Bodykini which is showing an excellent grip on the swimwear market.
I think we are where the Hispanic market was 15 years ago, and today the Hispanic market is a huge consumer market." Further more, Arun Jain, a promoting lecturer at the College of Buffalo in NY State, agrees and states that given the expansion potential of the Muslim community in the United States, major sports wear makers might be missing a chance to break into a rising market.